When fear decides your vote

Fear, anger, and anxiety are powerful motivators for behavioral change and tend to see some of the highest returns on investment. Advertisers and marketers have known this for years. And since political campaigns are essentially one ginormous marketing effort, exploiting the fears of the American people can become quite lucrative both in cash money and votes.

Here’s a question - do you really want your exploited fear to be what decides your vote? Because the chances are, it will be.